Once you’ve invested in seo, it’s good to know what the 7 deadly sins of SEO are. This will give you the keys to a strategy to develop your e-reputation and understand how to get your seo strategy right from the start.
1. Greed
Quality content is the first thing your visitor came to your website for. Both the content and the form. Being stuck with poor quality content is the worst thing that can happen to you. Optimisation does not change, but the criteria vary depending on the medium. The goal is to create relevant and engaging content, this will create loyalty with visitors.
Your photos:
They should be royalty free and usable. In terms of appearance, the quality must be impeccable. Don’t forget to mention the credits and to modify the “alt” tag in html using the source code. This function allows visually impaired people and Google to have a description of your image.
Your videos:
The videos must also be free of rights and of impeccable quality. A good command of sound, images and light is the basis, especially if you plan to launch yourself on YouTube, even if you do SEO on YouTube.
Implementing these two marketing actions when creating digital content will generate qualified traffic in the long term because your content will be attractive.
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2. Laziness
This is the most common mistake, realising the importance of something after not doing it. The good news is that we only make this mistake once.
However, the penalty can go as far as being downgraded by your search engine. This is even after new content has been put in place.
3. Negligence
Here, everything depends on your editorial line. Just like marketing, building your SEO strategy is important. Creating the wrong digital strategy can result in not getting the right prospects and not being seen by your audience. SEO allows your audience and prospects to define you in order to reach your targets. This definition is done by means of queries made on the internet.
4. Blindness
Implementing a keyword strategy requires preparation. To be effective, it is good to know what your short, medium and long term objectives are. And to help you, you need to vary between long tail and short tail keywords. It is the layering of objectives that will accomplish your vision. Designing a relevant content strategy takes time. So you might as well set clear and achievable goals.
5. Greediness
Now you know how Google AdWords works and you want to be seen by everyone. When writing your blog post on WordPress, you choose the words that are most searched for to incorporate. But in the end, it doesn’t look like much. The reason is simple: every other word we come across a keyword and the reader doesn’t even know what you are saying anymore. But they do know where the exit is. And that’s a lost visitor who will be hard to win back.
6. Pride
The presence of broken links or backlinks with a bad reputation makes natural referencing difficult. Over time, netlinking: outbound links and inbound links break and we forget to check their status. This decrease in quality is detrimental to the ranking of your site. Do not think highly of your site. This will only please the robot in charge of the referencing at Google.
7. Lust
The last mistake often found is poor targeting. The consequence of not defining your audience is that you have no receiver. How can you recognize yourself when the context or identification process is not triggered? It is therefore important to know who we are talking to. More than that, it’s your job to know what problems your audience has and turn them into useful, quality content.
Now that you know how to improve a site’s SEO, what solution will you adopt to define your visibility strategy?
SEO tips
- Create an SEO strategy to integrate your marketing strategy
- Use automation tools for your SEO
- Create an editorial line with engaging and optimised content
- Give visibility to all your content through social media
- Ask people to define you to use the right queries
- Get help from a copywriter, freelance SEO, SEO agency or digital agency
- Define a precise SEO objective
- Do Google Analytics, Google Tag Manager and Google Ads training
- Don’t invest in paid traffic acquisition before you have an SEO strategy in place
- Conduct an SEO audit every six months to make improvements